bKash is leading MFS of Bangladesh. Each year they participate in DITF to promote their offers and services. This year their objective was to promote bKash payment in DITF. To support the payment drive DITF bus ticket payment. entry ticket payment. parking ticket payment. account opening. app registration. cash in cash out and all other bKash services were offered. Besides. to engage customers there were blower game activity. photo booth and seating zone. bKash booths & branding placement in each visible area of the DITF was another KPI of this campaign. bKash brandings were visible throughout every visitors' journey from the very beginning to end.