"Asiatic introduced a TV musical reality show with a difference titled ë7UP Musical Premier Leagueí (7UP MPL) in 2016. Participation were open to the mass people from all across Bangladesh. There were eight divisional teams with eight renowned musicians as the team leaders and The team leaders got to form their respective divisional teams through regional auditions. selecting four promising singers from each division. Asiatic 360 being the communications and activations partner for all stages of the event Channel i as the broadcast partner of the show and the show was telecasted on popular digital platforms such as Facebook and YouTube"